• Provide a full and accurate account of your organization's development, leadership, and growth

• Provide a permanent record of change

• Commemorate an important milestone

• Capture anecdotal material about key events and personalities before it is lost

• Honor your organization's origins

• Educate, motivate, and instill pride in employees

• Recognize employee accomplishments

• Accurately define and describe your business culture

• Develop historical context for key management decisions

• Give your organization a human face